Although twitter isn’t quite as popular amongst marketers as it once was, it still has a huge amount of potential that most people seem quick to discredit these days. Below I have written some tips to help you get the most out of twitter in 2016/
The first thing you must know about Twitter is that it shouldn’t be used in just one way. I use the my Twitter account as follows. These are not ranked in order of importance.
- RSS feed. Providing updates about a new posting on the site or updates about the site. Essentially a promotional feed. This is how most of you try to use Twitter and you should use it as a promotional vehicle, but some of you need to ease up on the gas a bit.
- Conversation. To me this is the most important use of Twitter and that is putting yourself into the conversation. You might see a tweet by someone you follow and you engage in some conversation with them that isn’t self-serving. It’s a simple convo that allows people to see you are human and possibly gets them to follow you.
- Random thoughts. These serve no other purpose than to get things off my mind. Sometimes they get retweeted which is a bonus, but not something that I expect.
The key here is how you balance the 3 points. Some people like to do #1 way too often while others go more with #3. It’s the ones that do #2 effectively that will get the most out of Twitter. If you can make that the majority of your Twitter use you should see a steady rise in followers if that is what you want. However, the conversation has to be meaningful. I respond to people when they give me a reason to respond and just because I respond doesn’t mean I will follow. It usually takes a couple conversations before I realize it will be worth following the person.
Also realize that people more popular than me don’t have the time to always respond. Don’t take offense to it. Enjoy the great community that we are a part of and take your time to get to know new people. I know some of you want to get more exposure for whatever reason, but also remember that you can use Twitter as a learning tool as well. Become a better designer/developer through Twitter by having great discussions with people and starting new connections.
Many of you won’t have the luxury of being heavily promoted by a big Twitter person or site so you have to build your audience the old fashion way through hard work and persistence.
Oh, I forgot another point which might be the most important point of all. Don’t be boring. People aren’t obligated to follow you and if you aren’t making their Twitter experience better they will drop you. On the other hand you don’t have to be as sensational as me and drive people away with your crazy egotistical rants. It is a fine balance my friend.